When it comes to SEO On page optimization, we’re not sure which are best for on-page website optimization. So I will share with you the best On-page SEO optimization checklist for websites.

Top 10 SEO On Page Optimization Checklist

Navigation Chain or Clickable Link :

Clickable things on the website should reach their page and also anchor words used play an important role in SEO. When we use anchor words which directs visitors to go to the page we want then that link should work properly. Make sure that link or clickable icon should perform well because visitors go from this page A to page B for best user engagement on the website. 

So validate hyperlinks open at the proper time and page you want. 

Tips: When visitors are engaged on your website by many pages you have made then the bounce rate will decrease. The second thing, search engines will consider your website content more helpful for user engagement and useful for particular keywords. Third thing, your website will rank for sure in some days.

Uniform Resource Locator (Url): 

Yes, during onpage check website Uniform Resource Locator or URL should contain a hyphen (-) between two words. Hyphen usage in URLs considers more search engine friendly instead of other pattern URLs in SEO.

Title: Best SEO techniques for New Website

Url Example: /best-seo-techniques-for-new-website/


Favicon is also known as a website short icon, tab icon, bookmark icon, or URL icon. You can find the favicon in any browser tab in the upper left hand corner. Don`t worry, if you are still confused about what favicon is then I will give you an example down here,

Make sure it is also present on your website in an on page SEO checklist.

Robot Meta Tag:

Robot Meta tag is as simple as a tag. It includes tags which can be written as

<meta name=”robots” content=”index, follow” />

This tag allows or tells the search bot to index the entire page on which it is mentioned.

Suppose if you want that search engine should not to crawl a particular page then you can use below the tag,

<meta name=”robots” content=”noindex, no follow” />

Noindex will tell the bot not to crawl and show the result on the search engine result page.

For more information, you refer to this link: Google Robot Meta Tag

Canonical Tag:

Canonical tag, when included in the backend of a website for a particular page which helps search engines to tell that this page is original. Sometimes we create many pages like amp pages or other pages for better information on search engines and visitors. These pages sometimes get considered for relevant keywords. So search engines consider that page and list on SERP. 

But the owner knows that page is not relevant for visitors. In that case, we use Canonical Tag to inform search engines that these particular URLs are in master or original copy.

Meta Tags

  • Title: Use keywords in the Title which will help content to become more relevant to rank from a search point of view.
  • Description: In the meta description, you have put your short detail which is 150 characters or up to 920 pixels. In the description section, you have to write details of the entire page in 150 characters, 920 pixels.
  • Keyword: Meta keyword helps search engines to know which topics are covered on a particular page. When you put or insert a keyword then make sure those topics are covered on that page.


Image Optimization:

Image optimization means the use of a good image with a small size and alt tag. When an image is used to define a page or content then you have to use a small size image and give an alt tag particular page.

Small size images will help page load speed faster and if you have a page loading speed then visitors will stay for more time on your website.

In image optimization, alt tags help search engines to know what images define. In some cases for some reason if the image didn’t get loaded then any name given in the alt tag will appear instead of a broken image.

For Eg: Broken image on website


Content Optimization:

When it comes to content optimization, first check the title, URL, and images that should match the content. While checking content, you have to be sure that content is readable by every user. If the content is very professional and hard to understand then suggest making changes in content.

During content, optimization checks whether the content includes keywords in it or not. If not then make a list of keywords you want to use in keywords which will help content to understand the search engine and will help to build internal links.

Content should be relevant to the topic with keywords in it. It should have internal and external links.


Keyword Optimization:

In content for keyword optimization use of high volume, medium volume, and long-tail keywords for content. For major new websites, make use of long-tail keywords in their title and medium and high volume searched keywords in the content.

Use two to three keyword in your blog or article. You can use high volume keyword with less keyword difficulties. The key optimization helps every article or website page to gain its importance in search engine page result.

Page Load Time:

Page load time is a very important part of on page optimization in 2021. As we know if a page website takes more than 6 seconds to open in any browser then you lose visitors. When it comes to page load time for any website then all mentioned points are also important as they affect page load speed. 

In 2021, the page load speed of any website should be on average 3 to 7 seconds. At the last second your website should load 90 percent of the content on any device. If you didn’t load in 7 seconds and it still shows a loading sign then you will lose more visitors in some days.

Above mentioned things are a very important part of the website on page optimization in SEO. Makes a checklist and includes the above points for SEO on page optimization.